Use Source Codes to determine the effectiveness of mailings (both email and direct mail). You can also use source codes to determine which mailings drove the most Event registrations, which mailings drive the most Membership purchases (or renewals), and which mailings drive the most Fundraising donations. Add a fundraising source code when you want to track which fundraising incentives drive the most donations. A fundraising source code also populates other fields based on the source code context details you enter here.
To add a Fundraising Source Code, use the following steps:
Field | Required | Description |
---|---|---|
Source Code | Required | Enter a friendly name for the source code. |
Type | Optional | This field defaults to Fundraising. |
Eweb Code | Optional | Enter a name that will appear for this code on eWeb. |
start date | Optional | Enter or select a date that this code becomes valid. |
end date | Optional | Enter or select a date that this code becomes invalid. |
Field | Field Value Description |
---|---|
Appeal Key | returns all Appeals |
Purpose | returns all campaign Purposes |
Campaign Key | returns all campaigns already in netFORUM |
Recognition Code | returns a recognitions in netFORUM |
Fund | returns all Funds already in netFORUM |
Correspondence Template | returns all templates for email and mail correspondence |
Package Code | returns a list of all packages in netFORUM |
Premium Code | returns a list of all premiums in netFORUM |
recognition customer adr state | returns all the states in the addresses of recognition customers |
recognition customer adr country | returns all the countries in the addresses of recognition customers |
soft credit type | returns all soft credit types setup in netFORUM— this context detail is not relevant for Fundraising source codes |
match program | returns all gift matching programs setup in netFORUM |
Ask Ladder | returns all the ask ladders already configured in netFORUM |
Tip: Select the fields Fund and Premium and select field values for each. Click Save. Now whenever you enter this source code, the fund field and premium field are also populated automatically with your selected field values.
Tip: If you select Ask Ladder as one of the source code context details, the following happens: When the constituent accesses the gift in eWeb, the ask ladder you identify in the source code context details appears.